In 2010, we were delighted to sponsor the 'Wizard Jeans Rear of the Year' competition, and the winners Fiona Bruce and Ricky Whittle showed off two great examples of a perfect rear! The 2011 winners – Carol Vorderman and Anton du Beke, also generated a vast amount of publicity for the brand – even extending as far as the LA Times in USA. In our last year of sponsorship the 2012 winners were Shobna Gulati and John Barrowman - so we finished with two wonderful examples of perfect bottoms.
