Double award winning businesswoman Sally Allen-Gerard originated the premium British designer jean brand ‘Wizard’ in 2009 and entered the market with a soft launch in January 2010. As a great lover of jeans and always looking for the 'perfect pair' and never quite finding them, Sally spent two years researching fabrics and technologies to fulfil an ambition to come up with jeans that really enhance a woman's shape. After refining two different processes/technologies, Sally established Glamour2Go, the company behind the Wizard Jeans brand.
Sally says "We were keen to develop a technology which would help women feel comfortable in their own skins by increasing their confidence and lifting their self-esteem. It doesn't matter how old you are - we all want to look better, slimmer and younger – and most importantly, fashionable! Then - due to the success of the jeans for women – we launched a special ‘Wizard’ jean for men with Ricky Whittle when he won ‘The Wizard Jeans Rear of the Year 2010’ – and since then Wizard Jeans have proven to be a tremendous success with men too".
The unique Wizard (c) bonding technology works in the same way that many years ago a ‘roll-on’ used to, but better and much more comfortable – it holds you in, lifts you up but with maximum comfort and effect. The Daily Mail referred to it as being like 'denim Spanx'. The Wizard range also features styles without bonding and they all benefit from very high quality cut and 'pocket control' to achieve a similar look of a flattering silhouette.
With particular attention to cut, design, high quality and fashion, Wizard Jeans are popular across the generations and for both sexes. They are the perfect way to look fantastic in jeans at any age – and to also meet the demands of the fashion conscious.
Sally adds, “In 2010, we were delighted to sponsor the 'Wizard Jeans Rear of the Year' competition, and the winners Fiona Bruce and Ricky Whittle showed off two great examples of a perfect rear! The 2011 winners – Carol Vorderman and Anton du Beke, also generated a vast amount of publicity for the brand – even extending as far as the LA Times in USA. In our last year of sponsorship the 2012 winners were Shobna Gulati and John Barrowman - so we finished with two wonderful examples of perfect bottoms and please check out the wonderful video of John Barrowman winning the award, which you can access on the home page of our website - hilarious!"
There are no barriers these days to being able to look your best if you take time and trouble choosing what to wear. If we take a leaf out of the book of the great Coco Chanel, who said “Fashion changes, but style endures” we won’t go far wrong. The importance of cut is key to looking the best you can – and a good cut never goes out of fashion.
Just remember that you can look great in a pair of jeans at any age – it is not the preserve of teenagers to look hot! Looking good is half the battle to improving self-esteem and confidence – and, after all – we are all aiming to look the best we possibly can – and that’s where Wizard Jeans can help you…
Founder & Managing Director, Glamour 2 Go Limited
Sally's background includes a wealth of experience in the areas of marketing, sponsorship, publicity and international event origination and management for blue chip organizations and an enviable contact list in entertainment, sport, leisure, politics and showbiz.
Following a number of years in banking and three years in Barbados running her own boat and leisure business, in 1983 Sally moved back to the UK and to Lord's Cricket Ground to become Financial Controller for the National Cricket Association – the first ever female executive in cricket!
Throughout the following four years, Sally also pursued marketing and sponsorship activities on behalf of the NCA, and during which time met Roy Mantle with whom she subsequently formed Allen Mantle International (AMI) a sports sponsorship, marketing and PR agency.
In 1992, after five years with AMI, Sally formed Compass PR & Marketing which was set-up to provide a broader service to clients including creating marketing and communication initiatives for brands and services through sports, the arts, leisure, education and charity.
From 1997 Sally worked as an independent consultant through her agency USP Ltd, offering specialist skills to blue chip companies, the media, political and trade organizations, charities, sports governing bodies and the entertainment industry. During this time Sally was responsible for raising the sponsorship money necessary to enable the building of the NatWest Media Centre at Lord's Cricket Ground.
In October 2009, Sally was responsible for bringing President Bill Clinton, 42nd President of USA and Founder of the William J Clinton Foundation, to London to speak at a charity event. Hosted by Sir David Frost OBE, in aid of The Lady Taverners, this event raised a considerable amount of money to help give young people, particularly those with special needs, a sporting chance.
Clients have included: Guinness, NatWest Bank, Mitsubishi Motors, MCC, HarperCollins, Mirror Group Newspapers, Sir John Mills CBE, Francois Pienaar, Sandals Caribbean Resorts, Buxton Water, The Football Association, The Football League, Highland Spring, Daewoo Cars, Laurent Perrier Champagne, Wines From Spain, Texaco, Hertz, Imperial Tobacco and various charities including Children in Crisis, which she helped initiate and launched for The Duchess of York, and The Lord's Taverners. See www.usp-uk.com for brief case studies.
Sally is the Founder and Managing Director of fashion brand, Glamour 2 Go Ltd (trading as Wizard Jeans), a Fellow of The Royal Geographical Society and a Fellow of The Royal Society for The Arts.
In 2014 Sally received two business awards - the Venus Devon Liftetime Achievement Award and the Venus Lifetime of Excellence Award at the National Finals. The Venus Awards are dubbed the Working Woman's Oscars!!
Sir David Frost, Sally Allen-Gerard and President Bill Clinton